Lucinda B. Watson is an author, poet and philanthropist.
She taught Communication at the Haas School of Business (1989 to 2000). While at Haas, she developed a program for the MBAs in interviewing skills and effective presentations. She wrote a weekly column for Haasweek, and acted as a liason between the student body and business community, bringing in prominent leaders as speakers to introduce students to the qualities of successful leadership. Prior to Haas, she taught at San Francisco State University and the University of San Francisco.
She has also worked as the Marketing Communications Director at Hospitality House, a homeless agency in San Francisco.
Her book, How They Achieved: Stories of Personal Achievement and Business Success, (John Wiley &Sons, 2000) profiles 20 successful Americans who have reached the peak of their professions, offering readers insight into the secrets of their success.
She has been a board member of Kent School, Sarah Lawrence College, American Conservatory Theater, Planned Parenthood of San Francisco, The Exploratorium: a science museum in San Francisco, The Center for Gender Equality, Squaw Valley Community of Writers and the Poetry Society. She is the granddaughter of Thomas J. Watson, the founder of IBM, and the daughter of Thomas J. Watson, Jr. '37.